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Adas Technologies Private Limited - Enterprise Solutions - IT Solutions - IT Services - Software Development - Cloud Based Educational ERP - School Management ERP - Institute Management ERP - IMSLive School - IMSLive Institute

Internet Marketing

Why should you consider internet marketing?

Search Engine Optimization

SEO Methods

Tagging

Making the site search engine friendly

Our Clients

Tagging

Adas Technologies updates the Title, Keyword and Description tags for each individual page of your site. This means we can target different key phrases for different pages and increase the levels of traffic from a greater range of key phrases.

a) Additional Navigation Bar

Ideally, we should give the spider as many ways of reaching a page as possible - a couple of navigation bars, links from images, links from content, etc. This increases the chances of a page being reviewed and indexed. The easier and more convenient it is for search engines to get in and scan your website, the more traffic they are going to deliver to your website. The pages that are to be promoted need to offer more entry points to spiders to ensure that these pages get indexed.

The target pages should link to all the pages of your site. This can be achieved simply by implementation of a textual navigation bar (at the bottom of each page).

b) HTML Coding Validation & Correction

Search engine crawlers prefer W3C standards with respect to HTML coding standards. If a website has been made on the basis of the W3C standard, it positively influences the search engine rankings especially in MSN.
 

c) Robots.txt

Search engines will look in your root domain for a special file named "robots.txt" (http://www.abc.com/robots.txt). The file tells the robot (spider) which files it may spider (download). This system is called, The Robots Exclusion Standard.

d) Image Optimization

All websites should comply with W3C standards (http://www.w3.org) and regulations for making sites accessible for people with hearing, motor or visual disabilities. In order for websites to be accessible, every image on the page should have an ALT tag that describes the image exactly, and also repeats any text that is in that image.

e) URL Architecture

Documents and other objects can be linked within the site using absolute or relative links. Search Engines give more importance to the links which are absolute rather then relative links and therefore positively influences search engine rankings.
 

For further information please contact our SEO team. Click here

Adas Technologies Private Limited - Enterprise Solutions - IT Solutions - IT Services - Software Development - Cloud Based Educational ERP - School Management ERP - Institute Management ERP - IMSLive School - IMSLive Institute